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People Are Slamming “Snow White” Movie For Body Shaming

A “Snow White” parody movie is facing backlash from people accusing it of body shaming.

Red Shoes & the 7 Dwarves is a South Korean children’s movie that recently made its way to the 2017 Cannes Film Festival, where it was looking for distribution. In May, it was announced that Chloe Grace Moretz would lend her voice to the film.

“What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” asked a poster for the film, next to two animated princesses — one tall and thin, the other shorter and heavier.

Plus-size model and body positive activist Tess Holliday spoke out against the image on Twitter. “Why is it okay to tell young kids being fat = ugly?” she asked.

A trailer for the animated movie shows the thin princess magically turning into the heavier princess (and letting out a massive burp) when she removes her red shoes. A pair of dwarves secretly watch her undress and gasp in horror when she changes form.

According to Locus, the animation company behind the project, the movie intends to have a more empowering message than people have taken it for.

The plot will explore the princess trying to find her lost father and learning “not only to accept herself, but to celebrate who she is, inside and out,” the Locus website says.

People are criticizing the movie for reinforcing the stereotype that only thin people can be beautiful.

The message could be extremely harmful to young girls, many have said.

Some are wondering how the poster got made in the first place.


Moretz addressed the backlash on Twitter, saying she was “appalled and angry” at the ad, which neither she nor her team approved. Still, she called it a “beautiful script” that is “powerful for young women.”

Sujin Hwang, one of the movie’s producers at Locus, apologized for the ad and trailer and said the advertising campaign will be terminated.

“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty,” said Hwang. “We appreciate and are grateful for the constructive criticism of those who brought this to our attention.”

Hwang continued: “We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”

Finecut, the South Korean company trying to sell the movie, did not immediately respond to BuzzFeed News.

During a press conference at the Cannes Film Festival on Sunday, Jessica Chastain called the portrayal of female characters in many of the movies she’d seen “quite disturbing.”

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Written by TimeOdd

TimeOdd is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.



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