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Is Your Blog still as powerful as Your CoThan Snapchat, Instagram and Facebook

TimeOdd Stories - Blog

Why You Should Still Write a Blog

Today, it can be easy to disregard something like blogging as un-sexy and outdated in terms of being a viable channel to market your business. Plus, with a new social media platform arising virtually every year, neglecting blogging is easier now than ever before.

Despite this, having an active, curated company blog is just as important today as it was 10 years ago (if not more important).

In this article, you will discover a handful of reasons why you should still blog even if you’re killing it on much newer, hipper social media platforms. You’ll also learn four strategies on how to maximize blog traffic and the influence of your blog.

1. Longer Lifespan of Content

For the most part, Instagram and Snapchat content doesn’t show up in Google’s search results. On top of that, the lifespan of a Snap is a mere 24 hours. On Instagram, posts are lucky to stay relevant longer than 13 hours.

The short life cycle of this social media content is certainly a double-edged sword: the fact platforms like Twitter, Instagram, and Snapchat are so real-time means they facilitate the fluid exchange of ideas and information. All this makes them timely and relevant, thus powerful tools.

On the flip side, it also makes content on the same platforms fleeting, causing it to be difficult for businesses to keep up with the “digital Joneses” when it comes to social media. It is in the best interest of these social media platforms to ask for more content. It is in the best interest of Google to ask for the best content.

By having a company blog, customers could potentially be reeled in years down the road, all with a single piece of high quality content.

2. Impact on SEO

TimeOdd Stories - SEO

Despite the amount of media attention given to Instagram, Snapchat, Facebook and company, you shouldn’t forget that there are approximately 3.5 billion Google searches conducted every single day.

Comparatively, Facebook sees an estimated 2 billion searches per day, and Pinterest approximately 2 billion searches per month. Instagram’s total monthly user count just recently reached one-fifth of Google’s number of daily searches, and Snapchat is even further behind.

It’s clear Google is still the world’s top search engine. In order to get the most out of Google, you should be taking SEO (search engine optimization) into close consideration. When it comes to SEO, writing quality blog posts is a terrific way for your company to climb up the search rankings.

The higher your SEO, the higher your probability of landing a client who stumbles across your work through Google in the future.

3. Ownership

Time and again, history has proven that the relevance of social media networks is a hard thing to predict. Just remember, Myspace was king from 2005 to 2008, Tumblr was popular from 2007 to 2013, and Vine was hottest from 2013 to 2015.

Instagram, Snapchat, Facebook, and the rest are all terrific platforms to use in order to garner the attention of your audience and to grow an audience, but using them as your company’s “home base” could prove unwise.

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Written by TimeOdd

TimeOdd is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.



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